Social Media Can and Will Help Grow Your Accounting Firm… If Done Right!
How to develop a great digital marketing strategy for accountants? First, you have to ask yourself the following questions:
Who is your audience? Who is your typical potential client? Location, age, gender, interests, etc?
Where are they looking / searching for your services? What social media platforms? What search terms they are using?
Do they have issues they need solutions for?
What content / free solutions you can provide online to generate leads from your target audience?
8 Powerful Social Media Marketing Tips for Accountants or How can I find answers to the questions above?
Search google for your accounting firm and your most known competitors. Make a list of the links/websites your firm and competitors showing to understand where you should focus on when establishing your digital presence.
Search in social media. Use relevant keywords or hashtags to check out the search results on the most popular social media platforms. Targeted keywords can be accountant in Brooklyn, tax preparer in Texas, accounting services in Miami, auditing or financial reports, Payroll Company in Alabama or taxes (hashtag #taxes). The results can show you few important issues: (1) who is showing up when users are looking for these targeted keywords and learn what these competitors are doing. (2) You learn about your potential clients among those who ‘liked’ or engaged with those pages.
Learn from the content you find. What are your potential clients looking for? Check what posts they like and read their comments to understand what questions or problems they have. Make a plan to create content to address these issues with the value your potential clients will appreciate.
Lead-Generating branded content. Create interesting, value-added content to increase your targeted audience engagement. Use eye-catching titles and images and make sure to check spelling. Be consistent with your brand name, logo and color theme in every post you upload.
Be consistent with your content uploading intervals. Upload new content on the same days and timing to have your targeted audience get used to your content schedule. This should increase exposure and engagement to your content rather than posting in different days and times.
Use SEO technics in your social media content to boost your rank. Add relevant targeted keywords phrases in your content as part of the "story" of the post. This may enhance your SEO ranking with each post you upload to your social media channels.
Use higher engagement content in addition to branded posts. Upload free guides and free articles which are problem solvers for your target audience. This content should address the issues you have learned about in your searches (step 1 & 2). Do it wisely. The post should be detailed enough to address the issue but it should also drive the user to engage with you (submit email, start chat or leave comments).
Get Social proofs and great reviews. Referrals and Actual clients' satisfaction are still the biggest source of new clients for accountants. Ask your happy clients to leave positive comments and recommendations on your social media pages to increase your brand reliability.
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