Social proof marketing can & will increase your sales if done right. Social proof plays a major role in your customers’ purchase decisions. If you use it correctly it can boost your conversion rate turning visitors to clients – big time!
Accountantbff guide to social proof and customer reviews marketing strategy for accountants will show you how you can use social proof and customer reviews to effectively grow your accounting firm.
What Is Social Proof?
Social proof is the idea that consumers will adapt their behavior according to what other people are doing. It makes sense, right? When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it?
For accounting firms, accountants, CPAs and tax preparers, social proof is the evidence of actual clients used your services and are happy to tell the world about their 5 stars experience with you. Potential clients looking for your services and see other people (like them) saying how good you are is exactly what can make them click on the "buy now" button and pay for your service.
How can Social Proof grow my accounting firm?
The importance of reviews relative to other sales-boosting strategies has increased dramatically in the last two years alone. Whether on Google Reviews, Yelp or TrustPilot, you should be pushing to get more reviews year-round.
When a potential client or an online lead sees your brand in the search results either search engines or on social media platforms, it is imperative that you enhance your brand authority and reputation with authentic, updated, customer reviews.
What people say about you matters, and never forget that the internet is forever. The entire point of social proof is to show a potential client that other people have used your service and that it works.
According to recent surveys, there will be approximately 5-9% increase in business revenue for every star (out of 5) a business gets. Also, 22% of consumers will not hire you as their CPA if they read just one negative review.
As you see, social proof is really important!
Your Business Needs Social Proof Marketing in Order to Thrive
Enhance your brand image and reputation with great 5 stars reviews visible to potential clients on Facebook, Yelp and other platforms. Boost Revenue with great 5 stars reviews uploaded on your bff-widget, showing to any website visitors how great you are! Update your 5 stars reviews all-year-round to stay ahead of your competitors.
3 Powerful steps to start your Social Proof Campaign
Step 1: Choose the right review platform for you
There are several relevant sites and apps to help you with managing your reviews. Google Reviews, Yelp, TrustPilot, Better Business Bureau and others. You should explore them, make a list of pros and cons of each one and decide which will suit you best.
Step 2: Getting your first 5 stars customer reviews
Ask your clients to review you, and even mention the specific service you have provided them (which will improve your keyword rankings). There are few techniques on how to approach clients and ask for great reviews which will get you started. It does not have to be difficult: the most important piece is to provide the five-star service that will earn you a five-star review.
Step 3: Posting your reviews
Once you start receiving great reviews, you should post them to your social media pages, include them in a “testimonials” or "case-study" sections on your site and on the bff-widget feed.
You should create branded posts to show the 5 starts reviews and make them as much as visible as you can. The posts should also include targeted keywords phrases to boost your SEO ranking.
While all this year-round marketing may seem like a lot of work, it is 100% worth it in the long run. Tax season may come and go, but what never changes is the need to keep your firm relevant for search rankings, social media, reviews, and more.
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